Solid Cheese is a branding project for a fast-food chain specializing in cheesy delights. The project includes a complete brand identity, featuring a logo, menu design, Instagram posts, a color palette, a brand mascot, and other visual elements. The goal was to create a fun, bold, and appetizing brand presence that resonates with cheese lovers.

We began with in-depth research and concept development, studying fast-food branding trends and target audience preferences to create a strong foundation. From there, we designed a playful yet bold logo along with a fun, engaging mascot to establish a memorable brand identity. A warm and appetizing color palette was carefully selected, complemented by typography that enhances the brand’s visual appeal. To maintain consistency across all touchpoints, we crafted an easy-to-read menu and engaging social media assets, particularly for Instagram. Finally, we refined every detail and developed a comprehensive branding guide to ensure uniformity across all elements.